Fitness centers tent not to have great physiques, with easy-scrub finishes and unflattering fluorescent lighting. If you’re lucky, there’s a zingy accent wall. Charting a different path, the Equinox chain is infusing its brand with an industrial-luxe sensibility that’s both studly and sybaritic. INC Architecture & design masterminded a loft-like outpost in a former cardboard factory in Brooklyn, employing lavish finishes to give way-finding and space-making some real muscle.

Not your parents’ gym. Unexpectedly luxe finishes like Venetian plaster and expanses of black ceramic tile give this locker room some swagger. Mirrors add a feeling of depth while the frosted shower doors and graphic hardware add texture.