Representing a new paradigm in terms of technology, fluidity, and mobility, the ShopWithMe Pop-Up is a collaboration between Giorgio Borruso Design and the tech company WithMe. The space, which is shipped as module components, reacts and moves with you in real time, personalizing and customizing the shopping experience. (There is, of course, an App..) The system provides everything from on-demand dressing rooms to instant check-out.

To create four fitting rooms, wool felt enclosures are computer-controlled to descend or ascend. To help balance out the high-tech shopping environment, wide, pale floorboards help unify and warm the large space.