Benjamin Moore is committed to developing the most innovative and best performing coatings by working tirelessly to continually test and improve its existing products, while researching and offering new products to meet customers’ needs. Through these continued efforts, Benjamin Moore developed its product portfolio, which features innovative, best-in-class paint lines like Aura®, Regal® Select, Century®, Ultra Spec®, Natura® and Ben®. Benjamin Moore is renowned for its expansive color portfolio, offering consumers and designers more than 3,500 colors.

The proprietary Benjamin Moore Gennex® Color Technology delivers exceptional durability to ensure that the Benjamin Moore color you love lasts for years. Color consistency and durability are the precise results of Benjamin Moore paint and Benjamin Moore Gennex colorant working together. This particular pairing is what makes Benjamin Moore products impossible to replicate. Benjamin Moore paints are available exclusively from its 5,000-plus locally owned and operated paint and decorating retailers.