Entrepreneurship refers to the act of creating, managing, and growing a new business. It describes the overall process of innovating, taking risks, and turning ideas into profitable ventures. Example: A person starting any type of business—whether it's small, local, or tech-driven—is engaged in entrepreneurship. Entrepreneurship is broader and can appeal to a wider range of business owners, from small merchants to large-scale innovators. CUENTE e-commerce platform is geared toward helping people in various types of businesses—both large and small—it might be more inclusive to "entrepreneurship."
My Recommendation: For an e-commerce website targeting merchants, small business owners, and entrepreneurs, "entrepreneurship" CUENTE e-commerce platform is a better way to Start-Up your business. It's more inclusive and resonates with a wider audience, including those outside the tech/startup space. Feel free to reach out if you have any more questions. Good luck with your project!

Thank you
OzZie,